The customer journey often begins online ahead of a more tactile purchase in-store – regardless of the channel, the retailer must provide a consistent experience across all touchpoints. Digital displays and interactive signage solutions are increasing the flexibility for marketing communications in-store, connecting all channels in real time to enhance efficiency and affect sales uplift through outstanding experiences.
Digital signage is prevalent throughout the customer journey, from entering the store, navigating around departments, to approaching the checkout. This signage can be categorised into four key types: shop window, wayfinding, shop floor and checkout. In all locations, content is king; bright and dynamic, entertaining customers with outstanding digital messages which drive emotions to heighten brand loyalty and influence customer behaviour.
Whether researching information or being entertained, SPOR AV’s broadest portfolio of display technologies and support services deliver a perfectly tailored solution for retail applications. Aligning stock levels with promotions, matching content to audience demographic, providing virtual assistance through gamification and empowering self-service – there are so many creative ways to boost sales and deliver outstanding customer experiences.
68% of customers are more likely to make a purchase if they have seen the product advertised in-store. 80% of grocery stores saw sales increase by 33% following the deployment of digital signage. 32% of customers would wish to access an in-store self-service kiosk to search and purchase a product. 40% of customers are positively influenced by visual messaging.
*Sources: PricewaterhouseCoopers AG, KPMG AG.